When he self-released Ugotme, a sultry R&B love track with echoes of D’Angelo, Omar Apollo was so broke he needed to ask a buddy to lend him the $30 registration payment to get his monitor on Spotify. “I nonetheless have a bit screenshot of him sending me cash. It says, ‘Investing in your future’,” he laughs.
Within the subsequent half-decade, Apollo has accrued a devoted fanbase in thrall to music full of unrequited emotions, youthful insecurities and the odd second of affected cockiness. Typical for his era, he flits between genres: his music riffs on Nineteen Eighties Quincy Jones productions, Prince, Parliament and the charged psych-soul of Frank Ocean. On his debut album Ivory, he additionally attracts from the folksy palette of Laurel Canyon, Nineteen Nineties alt-rock and pop titans akin to Submit Malone, and has collaborated with producers akin to Pharrell Williams, who labored on newest single, Tamagotchi, a Latin-edged monitor with onerous lure beats and baggage of braggadocio.
He was simply days away from filming the video for the primary single from Ivory when he scrapped the entire first model of the report. “I had this realisation about having to tour the album and be excited to advertise these songs and I simply wasn’t,” he says. His disdain wasn’t as a result of the songs had been unhealthy; the album had been made too rapidly and there have been too many cooks. “I’m actually comfortable I did it,” he says.
The 24-year-old is talking from California the place, in typical LA model, it feels like he’s driving someplace. After beginning it once more, he has now completed Ivory. “I used to be picturing how my music would sound in a giant room with songs like Go Away and Petrified, which have these greater choruses,” he says. “It’s additionally about letting what I’m saying digest, and taking a breath – I discovered that from Sade. However I believe my ear simply desires to listen to these massive songs proper now.”
Apollo grew up in Hobart, Indiana, which he describes as “flat, with a number of parking heaps, farmland and cornfields”. His father emigrated to the US from Mexico, working in development after which as a chef earlier than his sister launched him to his future spouse. “She despatched a photograph of my mother to him and a bit word that stated, ‘You must speak to her. She’s cute and he or she likes you.’ He went again to Mexico after which I believe like three weeks after they met, they bought married.” All three later moved to Indiana, the place Apollo was born.
His household wasn’t rich; his dad and mom typically labored two jobs. At residence, they performed melodramatic Spanish-language ballads “the place these guys and ladies gave the impression of they had been crying on a track,” he says. “Now the very first thing I am going to when writing is these unrequited love songs. I believe it’s simply in me.” He began enjoying guitar aged 11 and was additionally a eager dancer; in third grade, he danced with the Ballet Folklórico de México de Amalia Hernández, a prestigious folkloric dance firm based mostly in Mexico Metropolis.
Many males in music would balk on the concept of doing choreography, however Apollo typically peppers his performances and movies with routines. “I grew up dancing with girls and the boys all thought it was too expressive,” he says. “They had been being too masculine. I’ve all the time cherished it. I used to be by no means afraid of that.” He’s additionally not ashamed to specific his queerness in his music. Whereas he doesn’t prefer to label his sexuality, most of the songs on Ivory communicate to relationships with males.
He’s guarded when discussing this a part of his private life, and wriggles from considered one of my questions by saying: “I’d slightly simply make music and speak about what I need to speak about.” After I recommend it’s nonetheless a novelty to listen to same-sex love songs, nonetheless, he turns into extra candid: “I’ve heard [homophobic] shit in my residence city for certain. Rising up individuals known as me slurs. However on the web individuals are very open. I’ve by no means seen something unhealthy concerning the homosexual love songs.”
He’s additionally open when talking about his Mexican-American heritage. “After I was in highschool and wanting to start out music, I used to suppose individuals wouldn’t take me significantly due to it,” he says. “However there’s a brand new era of Latino artists raised within the States however whose households are from Colombia, Mexico, Ecuador. They’ve that blend of tradition. It’s sick that there’s an area for us now.”
Nonetheless, the rise in anti-Mexican rhetoric throughout the Trump presidency was upsetting. “I used to be like: ‘Wow, there are a number of racist individuals round me who I see each day and y’all are dumb as fuck.’ It additionally made me extra conscious of a number of shit from rising up, stuff like my trainer telling me I couldn’t communicate Spanish as a result of I used to be in America.” He hasn’t actually seen a change since Biden’s election: “I’ve been in my home making music, so I’ll should get again to you on that.”
In reality, he’s nonetheless engaged on materials for a forthcoming deluxe model of the album. “Though I’ve produced my songs up to now, this album actually taught me tips on how to produce,” he says. “I really feel like there’s a complete world I haven’t even touched on but.” Given how vibrant his present world is, it’s a tantalising thought.