Jack Harlow’s TikTok deal with is @missionaryjack. It isn’t a reference to spreading the Lord’s good phrase. On the Grammys this yr, the Kentucky-born rapper hopped on stage with Lil Nas X to carry out their 2021 megahit Industry Baby; because the sound of spanking echoed across the MGM Area in Las Vegas, Harlow swung his microphone round like a string of sausages. “I’m actually about to scream with out the s,” wrote @jackharlowsfingernails, a fan account devoted to his properly‑saved claws.
Six days earlier than the discharge of his new album, Come Dwelling the Children Miss You, Harlow is busy as hell, with two exhibits tonight at American faculties. “It looks like we’re in the course of one thing pink sizzling proper now,” he says from a lodge room in Boston. His newest single, First Class, constructed round a intelligent pattern of Fergie’s Glamorous, is preposterously large within the US, having racked up extra first-week streams than Adele’s Straightforward on Me (it’s prone to spend a fourth week at No 2 within the UK, behind Harry Types). “I’m making an attempt to remind myself to benefit from the second,” Harlow says, with a deep exhale. “However I’m such a futurist that I’m simply actually hungry. I need to dominate.”
Harlow’s dexterous, witty move has made the rapper a chart success – his 2020 breakthrough, Whats Poppin, and its remix have been streamed greater than a billion occasions on Spotify – in addition to a revered determine in hip-hop. On the again of his debut album, Thats What They All Say, he gained admiration from Drake and Lil Wayne, each of whom function on his new album, in addition to Justin Timberlake and Pharrell Williams. Taking part in US faculty cities, crammed with enthusiastic younger followers however situated outdoors the standard tour circuit, doesn’t seem to be one thing an artist with the No 1 tune within the US must do, however these audiences are Harlow’s bread and butter.
With a mixture of testosterone-fuelled bravado, playful goofiness and the looking out eyes of a pet being rescued from the pound, the 24-year-old has turn out to be a gen Z heart-throb with few rivals. It’s simpler to think about most different younger, straight, male pop stars tucking you in with an Ovaltine fairly than breaking your mattress springs. In his uniform of white vests and denims, Harlow feels just like the boy subsequent door completed good, the sort of strapping lad you’d need to type you out if a pipe sprang a leak. Just lately, he described his amorous rendezvous in a colourful tweet: “Typically after I nut I’ll see a high-speed Discovery Channel sort of montage undergo my head. Like 2 seconds of cheetahs, land, and completely different our bodies of water.” After I learn the tweet again to him, he replies, blushing furiously: “A few of my most interesting work.”
By means of clarification, he provides: “Children are sensible sufficient now to know when somebody has a model supervisor. I believe if you happen to can present that it’s your voice, individuals actually join with that.” How did he turn out to be a grasp of social media? “There are some issues I’m very conscious of that I’m good at,” he says, his phrases dripping with double entendres. “To not say that I’m not good at that. I didn’t know you noticed me as a guru. I like that.” He may appeal the pants off a statue.
Harlow grew up primarily in Louisville, Kentucky’s greatest metropolis, which he pronounces with the correct native elision: Lou-a-vul. In sixth grade, aged 11 or 12, he recorded a mixtape with a beatboxer good friend utilizing a Guitar Hero mic. A yr later got here his first solo mixtape, Further Credit score, which included an ode to odour elimination titled The Febreze Music. As a teen, he performed each native venue going; he spent the evening of his 18th birthday opening for Vince Staples at Headliners Music Corridor. “I’ve a pure entertainer’s character,” he says. “However the different factor that’s helped me is acting on levels with nobody on the exhibits [and] having to coax crowds into fucking with me. I nonetheless should put in work, however my consolation on stage is because of on a regular basis I felt uncomfortable on stage.”
After transferring to Atlanta, he juggled studio time with shifts at a Chick-fil-A quick-food outlet; he remembers ready greater than two hours to get on stage at an open-mic evening hosted by the rapper Playboy Tre. “After I went up, the power simply shifted,” Harlow says. “I nonetheless had rather a lot to be taught, however I gained the open mic simply off my power and in addition the shock worth of simply being who I’m.” Harlow knew that his nerdy, bespectacled look, in addition to his whiteness, would make hip-hop followers cautious. “There was a mixture of that chip on my shoulder and insecurity from impostor syndrome,” he says. “I don’t assume that ever fully leaves. Indisputably, early on, I used to be strolling into each room understanding what the overall assumptions about me could be. However you may play these to your benefit.”
Harlow honed his move’s crisp technicality by finding out André 3000 and Eminem. Residing in Atlanta within the mid 2010s, the town soundtracked by improvisational maestros similar to Young Thug and Future, he realized to freestyle and commenced to color outdoors the traces. “I heard André 3000 say that your speaking voice is your greatest voice,” he says. “Within the final yr or two, I’ve began so as to add extra character again in. I believe it began to be extra compelling.” His rhymes, delivered with a standup’s comedian timing, are absurdly quotable, like First Class’s declare that pineapple juice makes his semen style extra appetising.
He’s heathen to the core, however has a great coronary heart. You possibly can think about Harlow in school: one of many lads, in style with women, but additionally standing up for the homosexual child within the cafeteria. He calls his collaborator Lil Nas X a boundary-pusher. “The completely inappropriate response to him lets you understand that we nonetheless have some progress to be made,” Harlow says of LGBTQ+ artists in hip-hop. “And also you hear it in passing; there’s nonetheless some homophobia happening. However he’s taking the hit that artists gained’t have to soak up the long run. That’s what makes him a hero.”
Already, there may be some signal that minds are opening. Final month, the thrillingly proficient Saucy Santana introduced a document cope with RCA, which felt like a watershed second – it’s laborious to recollect the final time a significant label signed an out homosexual male rapper. Harlow exhibits that, generally, the easiest way to be an ally is to be nonchalant: performing Business Child with Lil Nas X on the MTV Video Music awards final yr, the 2 musicians low-fived alongside to bum-slapping sounds, celebrating that consensual intercourse is enjoyable regardless of who you might be doing it with.
Artists can blow up in a single day, however Harlow says he treasures his decade-long emergence. “When one thing appears really easy and attainable, I believe you let off the fuel just a little bit,” he says. He has grown wiser, too. In his early music, Harlow performed his whiteness as a gimmick; in a single freestyle, a riff on Drake’s Began From the Backside entitled Began From the Center, he known as his neighbourhood “whiter than a cue ball”. He has since put these sorts of punchlines to mattress, however his persevering with chart success is a reminder that white males all the time have it simpler. Writing for Pitchfork, the critic Alphonse Pierre noted: “He’s acquired endorsements, co-signs, and journal covers that wouldn’t be on the playing cards for non-white rappers who’re twice as in style.”
In March, Harlow was introduced because the co-star of a forthcoming reboot of the 1992 basketball comedy White Males Can’t Leap, enjoying a brand new model of Woody Harrelson’s Billy Hoyle. “There have been elements of his id that basically resonated with me,” he says. And enjoying a white character in a black area doesn’t seem to be a stretch. “That wasn’t one thing that I essentially had in thoughts, however the world sees it that method and it’s very apparent to me why,” he says. “Typically issues simply make sense in a very enjoyable method.”
Harlow has a “longtime fascination” with film-making and says he could be open to doing extra performing alongside music. He loves the freewheeling vérité of Sean Baker’s 2017 movie The Florida Project, significantly the performances from untrained actors. “They in all probability weren’t as involved with exhibiting off their expertise; they have been simply pushing the story alongside in an correct and soulful method,” he says. “That’s what I’ve realized [about film-making] – it’s not about me placing on a present. On the proper second, it’s key, however actually it’s about being the most effective cog within the machine that’s the story.”
He was as energetic behind the boards as within the sales space when making Come Dwelling the Children Miss You, co-producing practically all the 15 tracks alongside the manager producers Angel Lopez and Rogét Chahayed. “My DNA is throughout this album,” he says. “I used to be selecting the chords, I used to be selecting the drums. I’m rapping over the manufacturing I’ve all the time wished to rap on.” On the Drake collaboration Churchill Downs, named after the house of the Kentucky Derby (assume Ascot with extra seersucker), Harlow brags about his credentials over a beat harking back to Drake’s Take Care. “I’m hip-hop, do you absolutely perceive?” he raps, which looks like a boast and a plea, suggesting that his success will not be with out moments of unease. “Typically I ponder if you happen to get extra insecure as you become older,” he says. “There’s a kind of ‘ignorance is bliss’ if you’re younger.”
However he can win over most crowds. Earlier this week, Harlow confirmed up on the Met Gala and left Emma Chamberlain, a vlogger moonlighting as a pink carpet host, spluttering into the camera after falling for his flirty shtick. In addition to planning for summer season competition dates, he has been speaking by way of his position in White Males Can’t Leap together with his good friend Nicholas Braun, AKA Succession’s Cousin Greg. Harlow says he’s wanting ahead to studying from Braun – the transferral of data from one web boyfriend to a different. “However I’m on this hip-hop shit for the lengthy haul,” Harlow says. “We’re making an attempt to make historical past, so nothing’s going to get in the best way of that.”